Record executives in the music industry believe that music charts will increasingly be filled with YouTube-driven globalised acts from foreign countries. Sean Carey, a research fellow in the School of Social Sciences at the University of Roehampton, wrote that the flow of popular music will no longer be a single traffic route from North America and Europe to other parts of the globe, but will also move the other way as well.[254] According to Adam Sherwin from The Independent, the global web demand for Gangnam Style had short-circuited the "traditional reluctance" of radio stations to play foreign-language songs.[255] The song is also underlining a shift in how money is being made in the music business.[256] Although Psy earned more than US$60,000 from music sales of "Gangnam Style" in South Korea alone, he and his music label YG Entertainment have raked in almost US$1 million from advertisements which appear on YouTube videos identified for using "Gangnam Style" in its content. The Harvard Business Review published an article written by Kevin Evers, who explained how "Gangnam Style" had changed Billboard's ranking methodology of its music charts. Instead of relying solely on radio plays and paid purchases, Billboard started to place a heavier emphasis on digital sales and YouTube views.[257] As a result of the change, Gangnam Style moved up to the top position of Billboard's Hot Rap Songs music chart.[258] According to the British Phonographic Industry's report based on Official Charts Company sales data, thanks to Psy's song and Carly Rae Jepsen's "Call Me Maybe", pop had become the UK's favourite musical genre of the year, taking the lion's share of the singles market (38.5%) in 2012.[259]
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The song entered the UK Singles Chart at number 196 on September 1, 2012, and in its fourth week broke into the top 40 at number 37.[336][337] In its fifth week, the song reached the top five on the chart and eventually peaked at number one on the week of October 6, becoming the first-ever K-pop song to achieve that feat. While the track only remained atop the chart for one week before being overtaken by Rihanna's "Diamonds", it spent a further 17 consecutive weeks in the top ten of the chart before it fell to number twelve on the January 26, 2013, chart. The song was the sixth biggest selling single of 2012 with 878,000 sales,[338] and ranked at number 24 among the top 40 most streamed tracks of the year in the United Kingdom.[339] According to Official Charts Company sales data, "Gangnam Style" has become not only the 129th track to sell more than 1 million copies in the history of the UK's Official Singles Chart, but also the first million seller by an Asian music star.[340] On April 9, 2013, the song became 13th most downloaded single of all time in the UK.[341] 2ff7e9595c