WhatsApp Business Download 2020: A Guide for Businesses
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. But did you know that there is also a version of WhatsApp for businesses? WhatsApp Business is a free-to-download app that allows businesses to communicate with their customers, showcase their products and services, and automate their workflows. In this article, we will explain what WhatsApp Business is, how it differs from WhatsApp, how to download and set up the app, how to use the platform, and what are the benefits and statistics of using it.
What is WhatsApp Business and how is it different from WhatsApp?
WhatsApp Business is a tool for companies to engage with customers over the platform. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and end-to-end encryption. However, WhatsApp Business also has some additional features that are designed for businesses.
whatsapp business download 2020
WhatsApp Business features and benefits
Some of the main features and benefits of WhatsApp Business are:
Business profile: You can create a profile for your business that includes your logo, contact information, website, address, business hours, business category, and a description of your products or services. This helps your customers find valuable information about your business and trust you more.
Catalog: You can create a catalog of your products or services that customers can browse within the app. You can add images, prices, descriptions, links, and codes for each item. This makes it easy for customers to discover what you offer and place orders.
Messaging tools: You can use various tools to make your communication more efficient and professional. For example, you can use greeting messages to welcome new customers, away messages to let them know when you are not available, quick replies to answer common questions, labels to organize your chats, and message templates to send notifications or confirmations.
WhatsApp Business vs WhatsApp: a comparison
The main difference between WhatsApp and WhatsApp Business is that businesses get a verified and more complete business profile so customers can trust who they are chatting with. Businesses can also add multiple users to manage the account across multiple devices, whereas individuals use WhatsApp on their personal devices. Here is a table that compares some of the key features of both apps:
Feature
WhatsApp Business
Profile
Name, photo, status
Name, photo, status, logo, contact information, website, address, business hours, business category
Catalog
No
Yes
Messaging tools
No
Greeting messages, away messages, quick replies, labels, message templates
Multiple users
No
Yes (up to four)
Data usage statistics
No How to download and set up WhatsApp Business app
If you are a small business owner who wants to use WhatsApp Business to connect with your customers, you will need to download and set up the WhatsApp Business app on your smartphone. Here are the steps to do that:
Requirements and steps for downloading the app
To download the WhatsApp Business app, you will need:
A compatible smartphone with Android 4.0.3 or higher, or iOS 9 or higher.
A phone number that is not linked to another WhatsApp account. You can use a landline number, a mobile number, or a virtual number.
An internet connection.
Once you have these requirements, you can follow these steps:
Go to the Google Play Store or the App Store and search for WhatsApp Business.
Tap on Install or Get and wait for the app to download.
Open the app and agree to the Terms of Service and Privacy Policy.
Enter your phone number and verify it with a code sent via SMS or a phone call.
Restore your chat history from a backup if you have one.
How to create a business profile and a catalog
After downloading and verifying your phone number, you can create a business profile and a catalog for your customers. Here's how:
To create a business profile:
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Tap on More options (the three dots icon) and then Settings.
Tap on Business settings and then Profile.
Add your business name, logo, category, description, website, address, email, and business hours.
Tap on Save when you are done.
To create a catalog:
Tap on More options and then Business tools.
Tap on Catalog and then Add product or service.
Add an image, name, price, description, link, and code for each item you want to showcase.
Tap on Save when you are done.
How to use messaging tools and labels
To make your communication more efficient and professional, you can use various messaging tools and labels in the WhatsApp Business app. Here's how:
To use messaging tools:
Tap on More options and then Business tools.
Tap on Messaging tools and choose from the following options:
Greeting message: This is a message that is sent automatically to new customers or customers who haven't contacted you in 14 days. You can edit the message and set the recipients and the schedule.
Away message: This is a message that is sent automatically when you are not available to reply. You can edit the message and set the recipients and the schedule.
Quick replies: These are messages that you can send quickly by typing a slash (/) followed by a shortcut. You can create up to 50 quick replies for common questions or phrases.
To use labels:
Open a chat with a customer and tap on the label icon (the tag icon).
Choose from the default labels (New customer, New order, Pending payment, Paid, Order complete) or create your own custom labels.
You can also apply labels to multiple chats by tapping and holding on a chat and then tapping on the label icon.
You can view all your chats with labels by tapping on More options and then Labels.
How to use WhatsApp Business platform
If you are a medium or large business that wants to communicate with customers at scale through programmatic access, you will need to use the WhatsApp Business platform. This platform consists of the WhatsApp Business API, which allows you to integrate WhatsApp with your CRM or customer support software, and use chatbots and media-rich messages. Here are some of the things you can do with the WhatsApp Business platform:
What is WhatsApp Business API and who can use it
The WhatsApp Business API is an interface that allows businesses to send and receive messages programmatically using webhooks. It also enables businesses to send notifications such as appointment reminders, order confirmations, delivery updates, etc. The WhatsApp Business API is intended for medium and large businesses that need to communicate with many customers at once. To use the WhatsApp Business API, you will need:
A verified Facebook Business Manager account.
A phone number that is not linked to another WhatsApp account.
An internet connection.
A server How to use chatbots and media-rich messages on WhatsApp Business
Chatbots and media-rich messages are two ways to enhance your customer communication on WhatsApp Business. Chatbots are automated programs that can respond to customer queries, provide information, and perform tasks. Media-rich messages are messages that contain images, videos, audio, documents, or interactive elements. Here's how you can use them on WhatsApp Business:
To use chatbots:
You will need a WhatsApp Business API account and a chatbot platform that supports WhatsApp integration. Some examples are Tidio, Zendesk, and Respond.io.
You will need to create a chatbot script that defines the flow of the conversation, the intents, the entities, and the responses. You can use natural language processing (NLP) tools to make your chatbot more intelligent and conversational.
You will need to connect your chatbot platform with your WhatsApp Business API account using webhooks or APIs. This will allow your chatbot to send and receive messages from your customers on WhatsApp.
You will need to test and monitor your chatbot performance and make improvements as needed. You can also use analytics tools to measure the effectiveness of your chatbot.
To use media-rich messages:
You will need a WhatsApp Business API account and a software solution that supports media-rich messages on WhatsApp. Some examples are SleekFlow, TechRadar, and Zendesk.
You will need to create media-rich messages that are relevant, engaging, and useful for your customers. You can use images, videos, audio, documents, or interactive elements such as buttons, lists, or calendars.
You will need to send media-rich messages using the software solution of your choice. You can send them manually or automatically based on triggers or events. You can also use message templates to ensure consistency and compliance.
You will need to follow the WhatsApp guidelines and best practices for sending media-rich messages. For example, you should not send unsolicited or spammy messages, you should respect the customer's preferences and consent, and you should use high-quality and optimized media files.
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